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Feb 09, 2011

Reduce, Reuse, Renew

Behind the Brand - Talk Loudoun

One of the things you realize when you are moving from one home to another — or one office space to another — is that you’ve more than likely accumulated a lot of things. Maybe that sofa is getting old or won’t fit into your new home. If you don’t want to move it, you probably will try to call some charities to see if they’ll take it. The problem is, different charities have different guidelines for what they will take. For bigger items, most charities require that the items be moved outside or into a garage.

“What I realized early on was people were sensitive to the fact of where their furniture was going,” says Colin Wheeler, president of 123 Junk. “So I changed the game plan, because you have to respond to the market.”

Read the PDF of the Talk Loudoun article.

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