123JUNK - A Referral Business

During these unprecedented times, we take our role as an essential service provider seriously and we remain open to service our customers. We understand that everyone is very concerned with the potential spread of the Coronavirus. We’re following the guidelines put in place by the federal government, local governments and the CDC.

Below are some of the safety precautions we’ve implemented to protect our team and our clients:

We’re offering discounts for our customers who are able to stage their items outside of their property for pickup
We’re vetting our customers before scheduling appointments and while en-route to make sure they’re not showing signs and symptoms of illness
If the customer has access to masks or face covers, we ask that they wear them (if masks are unavailable, please maintain a safe distance of 6 feet at all times)
We are sending home any staff member exhibiting any symptoms of illness for the recommended period of time established by the CDC
All team members have been assigned masks and gloves
We are not assigning more than two team members to a truck
Our trucks and equipment are being disinfected daily
We’ve shut down our office from outside visitors and anybody who can work virtually is being encouraged to work from home
The company continues to hold regular team-wide virtual meetings to emphasize transparency and keep the lines of communication open
The decision to come to work remains 100% voluntary

Junk Removal is a seasonal business. Perhaps it’s not seasonal the way a landscape company or a pool cleaning service is, but if I had it my way, it’d be summer all year round! In the slower winter months, we try to pay closer attention to where our business is coming from. We like to know which sources we can rely on all year round to ensure we continue growing.

So as we always do this time of year, we spent a few hours last week, crunching numbers and studying our data. We were ASTOUNDED by what we learned! So astounded, in fact, that I felt compelled to write this blog.

Junk Hauling by the Numbers

For the three months of November thru January, 65% of our business came from Word of Mouth Referrals! That’s nearly 2 out of every 3 clients we served. To add some perspective, we went on 136 unique service appointments in November. Here’s the impressive part; of those referrals, nearly 75% of the clients had used us before! Let me remind you that Junk Removal, by nature, is a one and done industry.

My Apologies if the tone of this blog comes off a bit braggy, but based on those figures, I’d say it’s almost appropriate. After all, were not bragging about how much business we did. We’re just bragging about where it came from. I’ve always felt that referrals are a great testament to the level of service a company provides. Repeat business, even more so!

At 123JUNK, we’ve always believed that if you invest as much energy into the client experience as you do into sales and business generation, the business will come to you. As we grow, we’ll see if we can maintain these referral to non-referral percentages. But for now, those are some percentages that we at 123JUNK feel pretty darn good about!