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Dec 14, 2015

Why it’s better to be a referral business

Recently, as I was preparing for a company holiday speech and reflecting on the year, a great sense of pride came over me. In 2015, we completed over 3,500 jobs, ranging from single item removals to entire home or office clean-outs. The number itself was enough to make me smile, but what I was most proud of was how those jobs came about.

You see, we’re a referral business. I know that’s a cliche statement and I’d assume most businesses are kept alive partially because of referrals. But I belive we’re different. We’ve deliberately chosen to be a referral business, in some cases ALMOST to our own demise. Our stubborn commitment to this corporate value is nearly unmatched and here’s why. 

When you build your strategy (and budget) around growing at the mercy of referrals from others, if forces an unwavering commitment to customer service. Referral business serves as a constant report card on how your doing: if you provide good service, you get referred more often, if you provide poor service you get referred less. The formula couldn’t be simpler. In a sense, you get what you deserve!

So for us, the question is always, how much more did we get referred this year than last year. The net gain is the clearest evidence of how we’re doing. When your leads arent purchased, you simply have a better finger on the pulse of how you’re doing. No gimmicks – just the hard truth.

We’ve been blessed this year more than words can express. We are forever grateful for those people who are responsible for our success! Happy Holidays!


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