We are obsessive about our trucks. We pay a cleaning service to detail them every week. We pay out bonuses to those staff members who have the least amount of clutter inside the cab of their assigned truck. We spend a lot of energy focused on how our trucks look. Many would argue that there is no financial gain for this [borderline obsessive] behavior.
We disagree. We believe a dirty truck sets a precedent for the overall quality of a company. If it’s okay for the truck to be a little messy, then it might be okay to show up to work out of uniform. If it’s okay to show up out of uniform, then it might be okay to show up a few minutes late. Since we’re already late, it’s probably not a big deal if we skip the call ahead when were en-route to the clients home. This opens itself to more and more if, then scenarios… and on and on the cycle goes.
Obviously, this might be a little exaggerated, but we’re not willing to test whether our theory is wrong. If you focus relentlessly on the little things – and frankly keeping the trucks tidy probably qualifies as a little thing – then the standard for everything remains very high!
Related: Our trucks are our brand