123JUNK
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Sep 03, 2012

Why we don’t use median signs

False accusations

People say it all the time. “I see your company’s median signs all over the road.” That’s generally followed by a wide range of emotions in my head. At first I’m thrilled that certain competitors’ marketing activities are contributing to our own brand awareness. I feel flattered that people are associating the words “Junk Removal” with 123JUNK. My first instincts tell me I should take credit for these branding efforts with a confident and braggy comment like, “Yea, we’re all over the place.” Then, I remember our 2nd Core Value (Environmental Stewardship) and I feel inclined to defend the company and the road sign accusations that have been made against us.

Walking the walk

You see, we’re in the business of hauling away peoples junk in ways that create the least amount of impact on the environment. Adding to the planets pollution in the form of median signs, goes against nearly every principle we stand for. In fact, in an industry that has gotten noticeably “greener” in the 5 1/2 years we’ve been in business, it surprises me that the same junk removal companies that claim such bold landfill diversion statistics, are the also the ones who dominate the median strip at the traffic signal. Isn’t that a little contradicting?

Related: Core Value – Deep Community Ties

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